What Motivates You – America’s Fitness Center

We have had the opportunity to work with America’s Fitness Center over the past couple years. A couple months ago Ian the owner came to me with a video he really liked. It was a European commercial for a transit Bus. A pretty ordinary object that in 60 seconds of video made the bus  ‘Cool’. Ian approached me with the idea to come up with something a little bit more unique than the standard videos we had been working on promoting the club. So we sat down with AFC’s management team and sketched out some crazy ideas and this is the video we came up with! We want to thank everyone who took time out of their personal and business life to allow us to capture them in the moment.