Our deep-rooted passion for the motorsports industry equips us with a unique perspective to truly understand our action sports clientele. As the company's owner, Tony Smith has been immersed in riding and racing for most of his life, covering everything from quads, dirt bikes, supermoto, to snowmobiles. This profound connection with the industry allows us to discern precisely what your customers are seeking, and we're dedicated to delivering it every time.

In 2007, Tony embarked on a remarkable journey when he co-founded FreeRide Films with his business partner, Reid Reopke. The two dedicated over two years to capture captivating footage for their full-featured DVD, "The Embryo," which delved into the world of backcountry snowmobiling, snowboarding, motocross, stand-up jet skis, and all things action sports. "The Embryo" made its debut in 2008 at the world's largest snowmobile convention, HayDays, right here in Minnesota. The invaluable insights gained through FreeRide Films serve as the cornerstone of FRF Productions, shaping our commitment to excellence in action sports video production.